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Saint-Michel, QC, May 13,2025 – Phoenix Partners Fund II L.P. (“Phoenix”) is pleased to announce its acquisition of Ferti Technologies Inc.(“Ferti”), a family-owned business founded in 1987 by Mr. Marc Vaillancourt. Today, Ferti is a significant player in the North American specialty fertilizer industry. The company is a leading producer of turf fertilizers, serving a diverse client base that includes distributors, golf industry fertilizer suppliers, landscapers, and national retail brands.

Phoenix, together with the Fonds de solidarité FTQ, is partnering with Ferti’s current shareholders, Messrs. Hugo Provencher and Martin Bisaillon, both of whom have been key employees of the company for over 20 years. Hugo Provencher has been appointed CEO of Ferti. The company now has numerous growth opportunities and will benefit from the support of Phoenix and the Fonds de solidarité FTQ in its expansion efforts.

Expanding Client Diversification and Geographic Footprint Across North America

Since 2012, Ferti has executed its growth strategy by opening plants in key strategic locations across the United States, positioning itself to capitalize on this rapidly expanding market. Ferti now operates four U.S. facilities and one plant at its headquarters in Saint-Michel, Quebec. This North American distribution network enables Ferti to better serve large-scale national clients. Its most recent plant, opened in Texas in 2022, provides Ferti with substantial organic growth potential.

Achieving Rapid Growth in a Highly Regulated Niche Market

Hugo Provencher, CEO of Ferti, commented, “This transaction is a natural step in our corporate history. The transition with our founder Marc Vaillancourt began and was structured several years ago. We were looking for a financial partner who was agile and growth-oriented, both in terms of organic growth and acquisitions, and we quickly realized that Phoenix was the perfect fit for this role.”

David Le Houx, Managing Partner at Phoenix, stated, “We are extremely proud to join the Ferti team to accelerate its growth and expand its North American footprint. We are partnering with experienced and passionate professionals. Their expertise and in-depth knowledge of the industry and its regulatory framework will enable us to increase our market share and adapt our products to evolving market needs.”

Patrice Jolivet, Vice President, Private Equity and Impact Investing Agri-food, Consumer Goods, and Health at the Fonds de solidarité FTQ, added, “Ferti Technologies has been a partner of the Fonds régionaux de solidarité FTQ – Montérégie for six years. By supporting this acquisition by Phoenix, FSTQ strengthens its commitment to a growth partner and contributes to maintaining Ferti’s headquarters and operations in Quebec.”

About Phoenix Partners

Established in 2012, Phoenix Partners is a private equity group focused on acquiring controlling interests in traditional and mid-market businesses. Relying on an experienced and complementary team of professionals with extensive experience in the acquisition and management of private and public businesses, financing and capital markets, Phoenix Partners allows its partner companies to reach new heights.

About the Fonds de solidarité FTQ

The Fonds de solidarité FTQ is a source of pride for Quebec, fulfilling its mission through a unique business model created over 40 years ago. Since then, the Fonds has united Quebecers and put the province into action through the retirement savings of 795,374 shareholder-investors.

With net assets of $21.7 billion as of November 30, 2024, the Fonds supports nearly 4,000 companies through direct and indirect investments in venture capital and development, believing that impact is created as much through financial returns as it is through societal benefits. For more information, visit fondsftq.com or LinkedIn.

Information for media representatives only :

David Le Houx
Managing Partner
Phoenix Partners
Mobile : 514 947-7756
Courriel : david@phoenix-partners.ca

Cécile Amara
Media Relations and Communications Advisor
Fonds de solidarité FTQ
438 467-0965
Courriel : cecile.amara@fondsftq.com